We are supporting a dynamic travel-industry brand that’s seeking a Freelance Paid Social & YouTube Ads Specialist to optimise their digital advertising efforts. This part-time freelance position is based in New York City and requires minimum one day per week in office per week.

What you’ll do

• Plan, launch, and manage digital advertising across social platforms Meta, YouTube, TikTok, and Snapchat with a focus on building brand awareness and consideration.

• Define and refine target audiences to reach the right potential customers in the early stages of the funnel.

• Conduct A/B tests on ad creatives, targeting and formats to continuously improve campaign performance.

• Prepare and maintain performance reports – exporting data, organising it in spreadsheet templates, and providing insights to the wider team (experience with Looker is a plus).

• Work closely with internal brand, creative, and analytics teams to align campaigns with overall brand messaging and goals.

• Keep up-to-date with social media and digital advertising trends, ensuring campaigns use current best practices.

You should have

• Minimum 3 years’ hands-on experience managing paid social or YouTube advertising campaigns.

• Strong proficiency working directly within ad platforms (not just strategy or high-level oversight).

• Familiarity with running upper-funnel campaigns focused on awareness and consideration.

• Strong organisational skills, attention to detail, and analytical mindset.

Location: NYC (Hybrid)
Initial Contract Period: January – June 2026
Capacity: 3 days per week

Darwin Recruitment is acting as an Employment Business in relation to this vacancy.

Lucy Leverett