Product management is a relatively new occupation that focuses on the lifecycle of a specific product or service. This idea was originally implemented in the 1930s by the consumer goods corporation Proctor & Gamble as a way to understand customers' needs better. Over time, product management has evolved alongside marketing and engineering departments and has become particularly useful in the tech sector.

Today, product managers are expected to do more under the banner of product management. From implementing marketing ideas to critiquing the visual designs of a product, product managers are expected to provide a comprehensive suite of solutions to better understand a product that is being brought to market.

The future of product management is incredibly bright, especially when you consider innovations such as artificial intelligence being implemented into businesses. As companies look to embrace things like digital transformation, it is product managers who will be partly responsible for a seamless transition into an online landscape.

Browse our selection of product management roles at Darwin Recruitment, the global recruitment business.