We are supporting a dynamic travel-industry brand that’s seeking a Freelance Paid Social & YouTube Ads Specialist to optimise their digital advertising efforts. This part-time freelance position is based in New York City and requires minimum one day per week in office per week.
What you’ll do
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Plan, launch, and manage digital advertising across social platforms Meta, YouTube, TikTok, and Snapchat with a focus on building brand awareness and consideration.
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Define and refine target audiences to reach the right potential customers in the early stages of the funnel.
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Conduct A/B tests on ad creatives, targeting and formats to continuously improve campaign performance.
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Prepare and maintain performance reports – exporting data, organising it in spreadsheet templates, and providing insights to the wider team (experience with Looker is a plus).
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Work closely with internal brand, creative, and analytics teams to align campaigns with overall brand messaging and goals.
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Keep up-to-date with social media and digital advertising trends, ensuring campaigns use current best practices.
You should have
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Minimum 3 years’ hands-on experience managing paid social or YouTube advertising campaigns.
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Strong proficiency working directly within ad platforms (not just strategy or high-level oversight).
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Familiarity with running upper-funnel campaigns focused on awareness and consideration.
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Strong organisational skills, attention to detail, and analytical mindset.
Location: NYC (Hybrid)
Initial Contract Period: January – June 2026
Capacity: 3 days per week
Darwin Recruitment is acting as an Employment Business in relation to this vacancy.
Lucy Leverett