Director of Member Engagement and Retention

  • Location

    Boston, Massachusetts

  • Sector:

    Data Analytics

  • Job type:


  • Salary:

    US$150000.00 - US$180000.00 per annum

  • Contact:

    Jordan Newton

  • Email:


  • Job ref:

    JN -032019-82912_1552314754

  • Published:

    7 months ago

  • Expiry date:


  • Startdate:


  • Consultant:


Director - Personalization - Membership - Engagement - Marketing - Data Analytics - Boston

Our client, one of the most recognisable retail brands in the US, is looking for a Director of Personalization. This role is pivotal for driving the direction of the business when it comes to engagement and retention of their memberships. This role will require you work collaboratively with Senior Management in order to build and lead a team responsible for personalized marketing strategies.


  • Develop an unparalleled understanding of members needs and identify meaningful growth areas for membership engagement
  • Introduce personalization strategies in order to segment members to determine targeted content, communication and offers.
  • Establish a clear roadmap for the personalization team, with clear deliverables and measurements of success.
  • Work cross-functionally with Executive Leadership to share strategies and goals and also to align on opportunities of growth.
  • Identify and formulate investment strategies in data and technology in order to meet growth goals.
  • Attract and develop a team to carry out the companies personalization vision.


  • 5+ years of relevant experience in retail or marketing
  • Proven track record of customer growth development, customer analytics and data-driven marketing.
  • Strong leadership and proactive interpersonal skills to build meaningful internal relationships.
  • Strategic thinking, business planning and operational know how to develop a vision for the future state of the personalization team.
  • A consumer focussed mindset, with a passion to understand what customers want.
  • Enjoy working in a collaborative and fluid organizational structure with innovative thinking and flexible approaches.

Director - Personalization - Membership - Engagement - Marketing - Data Analytics - Boston

This is an urgent role, that is critical to the growth of a brand synonymous with retail in America, if you want to find out more, drop your resume over to Jordan.newton@darwinrecruitment.com